Triumph were thinking about completely changing the architecture of their current website, but wanted a few different ideas as to how this could work and what this meant for the content and navigation. As part of this we put together a series of experimental interface designs. A key aspect for the interface was to provide an uncluttered, dynamic and fresh look. My approach to this was to take a number of key content items and abbreviate them into a hub-like front end. Coupled with dynamic HTML5 scrolling and user-selectable options, this allows the user to move through a set of full-bleed, immersive imagery with each feature element appearing in a very editorial fashion. Key elements could then be bolted on over time, such as the clothing and accessories section and the rider stories.